6 questions to answer when choosing a frame

My tax accountant and I got chatting about frames on one of her trips into the studio last year (not that I wanted to talk about anything but taxes, of course! Ahem, anyway..) She told me a tale of her encounter with another client of hers - a framer. They'd been talking and she mentioned looking for a frame that matched the other frames in her dining room for her son's senior portrait. The framer, she said, looked at her aghast! "You frame for the picture," he said "not the room!"

He's right. So many of us get confused about how to choose a frame and end up with one that doesn't work for the portrait we put in it because we don't look at what really matters - the portrait.  So, here's a basic guide of the things I consider when I'm choosing a frame:

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A little self-love

"Wow, that woman really loves herself!"

I was having coffee with a marketing consultant last week and talking about my website. We had stopped on the homepage and right up there at the top I show a picture of a beautiful, white living room with light pouring through the windows and a collage of three images of one of my clients hanging above the sofa. When I explained the subject was a senior, my coffee companion nodded. "That makes more sense" she said. 

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It doesn't stop when the shutter clicks...

If you've been into my studio, you know I use a very minimalist set up. I could have a ton of props and backdrops, but it would mean a lot of repetition, and I love to make my client's images unique and express their personality. That means not using the same set or backdrop over and over again.
Not every image merits this much photoshop - I was aiming for a very stylized look for this particular image - but this is a good example of what we can achieve with it. Enjoy!

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