Personal branding: the importance of images
A few weeks ago, I decided it was finally time for a new hair cut. Now, I haven't cut my hair since my last stylist left to have a baby - probably 2 years ago - so it's long overdue and I needed to look for a new stylist. I decided to try out a salon that opened on the main street near my home a few years ago, so Great! Even better, there were several stylists available that day for me to book.
I didn't know them at all, so I checked out their stylists page to learn more about them. Since I wasn't price shopping, there wasn't much to choose between them, so I ended up relying on their pictures to select who I thought I might like to work with best - and the two stylists with no pictures at all were immediately discounted.
This happens more than you might realize. People work with us because they think they can get along with us - because they see something in us that they can connect with. Your profile pictures become how you connect with people you haven't spoken to yet, and people will absolutely discount you for how you present yourself online. A fellow photographer posted on Facebook just yesterday about an accountant who had been recommended to her but who she chose not to go with because his professional-facing photo was of him holding a bottle of scotch in one hand and a cigar in the other. She couldn't connect this picture with the image she had of the accountant she wanted to work with so she looked elsewhere.
Your image matters. It matters to your business and it matters to your bottom line. Which is why I work with all of my clients to identify how they want to be perceived, and we work together to make sure that vision comes across in your images.
If you're interested in learning more about how I can help you with photographs that define your personal brand, contact me now to set up a no-obligation consultation.