6 questions to answer when choosing a frame

My tax accountant and I got chatting about frames on one of her trips into the studio last year (not that I wanted to talk about anything but taxes, of course! Ahem, anyway..) She told me a tale of her encounter with another client of hers - a framer. They'd been talking and she mentioned looking for a frame that matched the other frames in her dining room for her son's senior portrait. The framer, she said, looked at her aghast! "You frame for the picture," he said "not the room!"

He's right. So many of us get confused about how to choose a frame and end up with one that doesn't work for the portrait we put in it because we don't look at what really matters - the portrait.  So, here's a basic guide of the things I consider when I'm choosing a frame:

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